So, what are the benefits of video advertising on Facebook?įor starters, people prefer to watch videos on social media. About 60 seconds into the video, your in-stream ad will play, and it will give the viewer a choice to click on it and continue watching. These ads play during another video that the user was already watching. In-stream video ads are also effective ways to grab your audience’s attention. This is where users shop on the platform, and your video can appear on this section of the site while they scroll. This type of video advertising is very effective since they look so much like organic posts! Marketplace Video AdsĪnother option for your marketing campaign is to post ads on Facebook Marketplace. These appear on a user’s news feed while they scroll through the app, and they look like any other post they might see from their friends and family. The most popular way to share your brand videos on Facebook is through an in-feed ad. There are three basic options for video advertising on Facebook: in-feed ads, marketplace ads, and in-stream ads.
The location is predetermined when you set up the ad, and the length of the video will vary depending on the placement you chose. In other words, you can pay to have your video appear on a Facebook user’s screen.
You must pay for the ad placement that you want, but you can choose to share either an existing video on your Facebook page or create a brand new one. This type of marketing allows you to share your products and services using a video on the social media platform. Let’s start by defining Facebook video ads. What are they, and what are the best practices for video ads? This comprehensive guide will answer all those questions and more! What are Video Ads on Facebook? If you have scrolled through social media, you have likely seen video advertising on Facebook.